📷 Image: Wikimedia Commons / Shaili Sharma
Business
Vitamins and Protein Drive Growth of Gujarat's Supplement Market
✍️ The Times of India
🗓 30 Sep 2026, 03:32 AM
👁 10
The supplement sector in Gujarat is expanding rapidly, buoyed by rising demand for vitamins and protein products, according to The Times of India.
Gujarat's dietary supplement market is witnessing notable growth, with vitamins and protein powders emerging as the primary growth drivers. Industry observers attribute the surge to heightened health consciousness among consumers and an increasing preference for nutritionally fortified products.
Retailers across the state report a steady rise in sales of multivitamins, vitamin D supplements, whey protein, and plant‑based protein blends. The trend reflects broader national patterns where urban and semi‑urban buyers are allocating a larger share of their household budgets to health‑focused consumables.
Analysts suggest that the expanding market could attract more manufacturers and distributors to set up operations in Gujarat, further strengthening the state's position as a hub for health and wellness products.
Retailers across the state report a steady rise in sales of multivitamins, vitamin D supplements, whey protein, and plant‑based protein blends. The trend reflects broader national patterns where urban and semi‑urban buyers are allocating a larger share of their household budgets to health‑focused consumables.
Analysts suggest that the expanding market could attract more manufacturers and distributors to set up operations in Gujarat, further strengthening the state's position as a hub for health and wellness products.