📷 Image: Wikimedia Commons / Prime Minister's Office
Entertainment
Virat Kohli Tops Celebrity Valuation, Overtakes Shah Rukh Khan and Priyanka Chopra
✍️ Cricket Addictor
🗓 28 Aug 2026, 08:26 AM
👁 22
Cricket Addictor’s latest celebrity valuation ranking places Virat Kohli ahead of Shah Rukh Khan and Priyanka Chopra as India’s most valuable celebrity.
Cricket Addictor, a media outlet focused on sports and entertainment analytics, released its annual celebrity valuation list this week. The ranking assesses public figures based on factors such as endorsement earnings, media visibility and social media influence.
The list shows Indian cricketer Virat Kohli at the top, surpassing Bollywood megastar Shah Rukh Khan and internationally recognised actress Priyanka Chopra. Kohli’s position reflects his sustained presence in high‑profile brand campaigns and his strong fan following across multiple platforms.
Industry analysts note that the shift underscores the growing commercial clout of sportspersons in India’s entertainment economy. While Shah Rukh Khan and Priyanka Chopra remain among the most marketable personalities, Kohli’s consistent performance on and off the field has elevated his brand value.
The ranking has been welcomed by advertisers who see Kohli as a reliable ambassador for a wide range of products, from sports equipment to lifestyle goods. The publication did not disclose the exact monetary values used in the assessment.
Observers expect the list to influence future endorsement negotiations, with brands likely to prioritize athletes who demonstrate comparable reach and engagement.
The list shows Indian cricketer Virat Kohli at the top, surpassing Bollywood megastar Shah Rukh Khan and internationally recognised actress Priyanka Chopra. Kohli’s position reflects his sustained presence in high‑profile brand campaigns and his strong fan following across multiple platforms.
Industry analysts note that the shift underscores the growing commercial clout of sportspersons in India’s entertainment economy. While Shah Rukh Khan and Priyanka Chopra remain among the most marketable personalities, Kohli’s consistent performance on and off the field has elevated his brand value.
The ranking has been welcomed by advertisers who see Kohli as a reliable ambassador for a wide range of products, from sports equipment to lifestyle goods. The publication did not disclose the exact monetary values used in the assessment.
Observers expect the list to influence future endorsement negotiations, with brands likely to prioritize athletes who demonstrate comparable reach and engagement.