📷 Image: Wikimedia Commons / Original: Sachinghai09
Derivative work: Radomian
Politics
Uttar Pradesh parties use AI to woo Gen Z ahead of 2027 assembly polls
✍️ India Today
🗓 21 Aug 2026, 07:36 AM
👁 27
State parties in Uttar Pradesh are deploying artificial‑intelligence‑driven outreach to attract Generation Z voters, centering messages on job creation and school reforms ahead of the 2027 assembly elections.
Uttar Pradesh's major political parties have begun tailoring their 2027 state‑assembly election strategies to the state's growing Gen Z electorate. Recognising the demographic's digital fluency, party units are integrating artificial‑intelligence tools to craft personalised content across social media platforms and messaging apps.
Campaign managers report the use of AI algorithms to analyse online behaviour, enabling micro‑targeted ads that highlight promises of new job opportunities and reforms in school curricula. Visuals featuring chat‑bots, deep‑fake videos of party leaders answering youth questions, and data‑driven infographics are being rolled out in urban centres such as Lucknow and Kanpur.
The emphasis on employment and education reflects broader concerns among young voters about unemployment rates and the relevance of current school systems. While parties have not disclosed exact spending figures, the shift signals a move away from traditional rallies toward tech‑centric outreach.
Political analysts say the AI‑driven approach could reshape voter engagement in the state, forcing rivals to adopt similar digital tactics as the election draws nearer.
Campaign managers report the use of AI algorithms to analyse online behaviour, enabling micro‑targeted ads that highlight promises of new job opportunities and reforms in school curricula. Visuals featuring chat‑bots, deep‑fake videos of party leaders answering youth questions, and data‑driven infographics are being rolled out in urban centres such as Lucknow and Kanpur.
The emphasis on employment and education reflects broader concerns among young voters about unemployment rates and the relevance of current school systems. While parties have not disclosed exact spending figures, the shift signals a move away from traditional rallies toward tech‑centric outreach.
Political analysts say the AI‑driven approach could reshape voter engagement in the state, forcing rivals to adopt similar digital tactics as the election draws nearer.