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Business
Travel, Entertainment and UPI Credit Propel Gen Z Spending in H1 2026, Says ET BrandEquity
✍️ ET BrandEquity
🗓 28 Jul 2026, 09:39 PM
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A new ET BrandEquity report shows that travel, entertainment and UPI credit are the main drivers of Gen Z spending in the first half of 2026.
The ET BrandEquity report released this week highlights that travel, entertainment and UPI credit are the primary factors driving Gen Z spending in the first half of 2026.
The findings indicate that the younger demographic is allocating a larger share of their disposable income to leisure activities and digital payment methods.
UPI credit, a relatively new feature, has emerged as a key enabler for spontaneous purchases among Gen Z consumers, boosting overall spend.
Brands targeting this segment are advised to focus on travel and entertainment offerings and to integrate UPI credit options to capture this growing market.
The findings indicate that the younger demographic is allocating a larger share of their disposable income to leisure activities and digital payment methods.
UPI credit, a relatively new feature, has emerged as a key enabler for spontaneous purchases among Gen Z consumers, boosting overall spend.
Brands targeting this segment are advised to focus on travel and entertainment offerings and to integrate UPI credit options to capture this growing market.