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Business
Tasmac’s Deepavali liquor sales hit Rs 441 crore in two days, down from 2025
✍️ The New Indian Express
🗓 10 Nov 2026, 09:16 AM
👁 17
The Tamil Nadu State Marketing Corporation recorded Rs 441 crore in liquor sales over the first two days of the Deepavali period, a decline compared with the same period in 2025.
The Tamil Nadu State Marketing Corporation (Tasmac) reported that its liquor sales during the first two days of the Deepavali festive window amounted to Rs 441 crore. This figure reflects the total revenue generated from the sale of Indian Made Foreign Liquor (IMFL), beer and country liquor across its network of outlets.
Compared with the same two‑day window in 2025, the current collection is noticeably lower, indicating a slowdown in consumer spending on alcohol during the festival season. Tasmac’s periodic sales reports routinely highlight such trends, which are closely watched by industry analysts and state revenue officials.
While the corporation has not released a detailed analysis, the dip may be attributed to a combination of factors such as tighter enforcement of licensing norms, shifting consumer preferences, and broader economic pressures affecting discretionary spending. The data will feed into the state’s revenue projections for the fiscal year.
Compared with the same two‑day window in 2025, the current collection is noticeably lower, indicating a slowdown in consumer spending on alcohol during the festival season. Tasmac’s periodic sales reports routinely highlight such trends, which are closely watched by industry analysts and state revenue officials.
While the corporation has not released a detailed analysis, the dip may be attributed to a combination of factors such as tighter enforcement of licensing norms, shifting consumer preferences, and broader economic pressures affecting discretionary spending. The data will feed into the state’s revenue projections for the fiscal year.