📷 Image: Wikimedia Commons / Shkwikiwiki
Business
TASMAC to Roll Out Four New Beer Varieties Across Tamil Nadu
✍️ Livemint
🗓 19 Oct 2026, 12:31 PM
👁 14
The Tamil Nadu State Marketing Corporation (TASMAC) has announced that four new beer varieties will be added to its product lineup, with details on pricing and availability to be released soon.
TASMAC, the state‑run liquor retailer, disclosed that it will introduce four new beer varieties to its catalogue in the coming weeks. The addition is part of the corporation’s effort to broaden the range of alcoholic beverages available to consumers in Tamil Nadu.
The new beers will be stocked across TASMAC’s extensive network of retail outlets throughout the state, ensuring that the selections are accessible to customers in both urban and rural areas.
Pricing for the four varieties will be set to remain competitive; exact rates will be posted on the TASMAC website and displayed at each outlet when the products become available.
The move comes amid a growing demand for diverse and premium beer options among drinkers in Tamil Nadu, and TASMAC says the expanded portfolio aims to meet that demand responsibly.
The new beers will be stocked across TASMAC’s extensive network of retail outlets throughout the state, ensuring that the selections are accessible to customers in both urban and rural areas.
Pricing for the four varieties will be set to remain competitive; exact rates will be posted on the TASMAC website and displayed at each outlet when the products become available.
The move comes amid a growing demand for diverse and premium beer options among drinkers in Tamil Nadu, and TASMAC says the expanded portfolio aims to meet that demand responsibly.