बिज़नेस
Sugar price surge threatens Diwali sweets affordability for middle class
Rising domestic sugar prices have shocked consumers, making festive sweets costlier as Diwali approaches.
Rising sugar prices have become a major concern as India enters the festive season, with domestic market rates climbing sharply.
The increase is expected to hit middle‑class families hardest, as the cost of traditional Diwali sweets – a staple of celebrations – is set to rise.
Consumers have expressed shock at the sudden price hike, fearing that the sweet treats associated with the festival will become unaffordable for many.
Analysts suggest that the surge could lead households to cut back on sweet purchases or look for cheaper alternatives during the celebrations.
The increase is expected to hit middle‑class families hardest, as the cost of traditional Diwali sweets – a staple of celebrations – is set to rise.
Consumers have expressed shock at the sudden price hike, fearing that the sweet treats associated with the festival will become unaffordable for many.
Analysts suggest that the surge could lead households to cut back on sweet purchases or look for cheaper alternatives during the celebrations.