📷 Image: Wikimedia Commons / Chris Woodrich
Business
Smirnoff ICE Debuts New Flavours in India, Targets Social Gatherings
✍️ HospiBuz
🗓 10 Oct 2026, 08:17 AM
👁 19
Smirnoff ICE has introduced a range of new flavours in India, aiming to refresh social occasions with its chilled vodka-based drinks.
Smirnoff ICE, the chilled vodka brand owned by Diageo, has rolled out several new flavours in India to cater to the growing demand for ready‑to‑drink cocktails.
The launch includes mango, strawberry, and citrus variants, each crafted to offer a crisp, refreshing taste suitable for parties and gatherings.
Diageo’s spokesperson said the brand aims to position Smirnoff ICE as the go‑to choice for young adults looking for a convenient, flavourful drink.
The product will be available across major retail chains and online platforms starting next week.
The launch includes mango, strawberry, and citrus variants, each crafted to offer a crisp, refreshing taste suitable for parties and gatherings.
Diageo’s spokesperson said the brand aims to position Smirnoff ICE as the go‑to choice for young adults looking for a convenient, flavourful drink.
The product will be available across major retail chains and online platforms starting next week.