Sidharth Malhotra’s Mythological Thriller ‘The Vvan’ to Debut on OTT After Theatrical Run

The Vvan, a mythological thriller starring Sidharth Malhotra, is set to move to an over‑the‑top streaming service once its cinema exhibition concludes. The decision, disclosed by Esquire India, aligns with a growing practice among Indian filmmakers to extend a film’s audience reach through digital platforms after the box‑office window.

While the theatrical release date remains the primary focus for promoters, the OTT launch will provide viewers who missed the cinema run an opportunity to watch the film from home. The specific streaming service has not been named in the report, but the producers have confirmed that the digital debut will follow the standard theatrical window.

Industry observers note that such dual‑release strategies help maximise revenue and cater to diverse viewing preferences across the country. The Vvan’s blend of mythology and thriller elements is expected to attract both fans of the genre and the actor’s fan base when it becomes available online.

Esquire India, which first reported the OTT plan, emphasized that the move reflects broader trends in the Indian entertainment market, where streaming platforms are increasingly becoming a second life for theatrical releases.