📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Ranbir Kapoor's 'Ramayana' to Launch on OTT via Pay-Per-View Model
✍️ Mid-Day
🗓 22 Oct 2026, 03:41 AM
👁 11
The film 'Ramayana', starring Ranbir Kapoor, will transition to digital platforms after its theatrical run, adopting a pay-per-view distribution strategy.
The highly anticipated film 'Ramayana', featuring Ranbir Kapoor in the lead role, is set to adopt a pay-per-view model for its release on Over-The-Top (OTT) platforms. This strategic decision has been made for the digital window following the movie's theatrical release.
The pay-per-view approach indicates that viewers will need to purchase the film individually to stream it, rather than accessing it through a standard subscription bundle. This model is often employed for high-profile releases to maximize direct revenue from digital audiences.
While specific OTT platforms and exact release dates have not been detailed in the initial reports, the shift to a paid digital model underscores the film's commercial significance in the post-theatrical phase. The move aligns with industry trends where major productions seek to balance theatrical earnings with premium digital access.
Fans and viewers are advised to stay updated with official announcements from the production house for further details regarding the digital launch schedule and pricing.
The pay-per-view approach indicates that viewers will need to purchase the film individually to stream it, rather than accessing it through a standard subscription bundle. This model is often employed for high-profile releases to maximize direct revenue from digital audiences.
While specific OTT platforms and exact release dates have not been detailed in the initial reports, the shift to a paid digital model underscores the film's commercial significance in the post-theatrical phase. The move aligns with industry trends where major productions seek to balance theatrical earnings with premium digital access.
Fans and viewers are advised to stay updated with official announcements from the production house for further details regarding the digital launch schedule and pricing.