Business
PepsiCo warns of nationwide product shortage if India tightens energy‑drink regulations
PepsiCo has cautioned the Indian government that stricter rules on energy drinks containing harmful chemicals could lead to a severe shortage of its beverages across the country.
PepsiCo has written to the Indian government warning that any tightening of regulations on energy drinks that contain certain harmful chemicals could trigger a major shortfall in the supply of its products nationwide.
The company says the proposed stricter standards would affect its manufacturing and distribution processes, potentially limiting the availability of its cold beverages.
PepsiCo highlighted that such a shortage could impact consumers and retailers, urging authorities to weigh the possible market disruption before finalising the rules.
While no specific figures were disclosed, the firm indicated that the impact could be significant across all states.
The government has not yet responded to the letter, and the regulatory review remains ongoing.
The company says the proposed stricter standards would affect its manufacturing and distribution processes, potentially limiting the availability of its cold beverages.
PepsiCo highlighted that such a shortage could impact consumers and retailers, urging authorities to weigh the possible market disruption before finalising the rules.
While no specific figures were disclosed, the firm indicated that the impact could be significant across all states.
The government has not yet responded to the letter, and the regulatory review remains ongoing.