📷 Image: Wikimedia Commons / Sourabh.biswas003
Local
Patna’s Sarrafa Market Sees Surge in Light Jewelry Demand on Dhanteras Amid Falling Gold Prices
✍️ Amar Ujala · Patna
🗓 05 Nov 2026, 03:01 PM
👁 9
Patna’s Sarrafa market is witnessing a spike in demand for lightweight gold and silver jewelry on Dhanteras as consumers take advantage of lower gold prices and the festive rush.
Patna’s historic Sarrafa market, known for its gold and silver trading, is experiencing a noticeable uptick in sales of lightweight jewelry on Dhanteras, the eve of Diwali. The rise comes as gold prices have fallen sharply this year, a trend that has encouraged buyers to invest in smaller, more affordable pieces.
The government’s recent appeal to curb excessive gold buying has seen many consumers hold off on purchases, but the festive season’s demand for auspicious jewelry has reversed that trend. Shoppers are now flocking to the market to buy gold and silver items that are both traditional and budget‑friendly.
Local traders report that silver jewelry sales have also climbed, as buyers look for alternatives to gold that still carry symbolic value. The increased footfall is driven largely by wedding preparations and the customary practice of gifting jewelry on Dhanteras.
Despite the price dip, the market remains vibrant, with vendors offering a range of designs that cater to the festive mood while keeping costs manageable for the average consumer.
The government’s recent appeal to curb excessive gold buying has seen many consumers hold off on purchases, but the festive season’s demand for auspicious jewelry has reversed that trend. Shoppers are now flocking to the market to buy gold and silver items that are both traditional and budget‑friendly.
Local traders report that silver jewelry sales have also climbed, as buyers look for alternatives to gold that still carry symbolic value. The increased footfall is driven largely by wedding preparations and the customary practice of gifting jewelry on Dhanteras.
Despite the price dip, the market remains vibrant, with vendors offering a range of designs that cater to the festive mood while keeping costs manageable for the average consumer.