📷 Image: Wikimedia Commons / Kashmira69
Entertainment
Parul Gulati Partners with Eureka Forbes for New Hard Water Awareness Campaign
✍️ Bollywood Hungama
🗓 07 Oct 2026, 01:49 AM
👁 19
Actor Parul Gulati has joined Eureka Forbes’ latest campaign highlighting the issue of hard water in households. The initiative carries the tagline ‘life hard nahi, aapka paani hard hai’ and aims to raise awareness about water hardness.
Parul Gulati, known for her work in television and digital content, has become the face of Eureka Forbes’ new campaign focused on hard water. The campaign seeks to inform consumers about the effects of hard water on daily life and appliances. In a statement shared with Bollywood Hungama, Gulati said, “We rarely consider that our water could be hard.” Eureka Forbes, a leading brand in water purification solutions, launched the initiative to promote its range of products designed to tackle water hardness. The tagline ‘life hard nahi, aapka paani hard hai’ is being used across media platforms to convey the message in a relatable manner.