Palmonas Launches Platinum‑Plated Silver, New Segment in Indian Jewellery Market

Palmonas, a jewellery retailer, announced the creation of a new product category—platinum‑plated silver—to fill a gap it identified in the Indian market. The company says the hybrid metal combines the durability and affordability of silver with a thin coating of platinum, offering consumers a premium look at lower cost than solid platinum. Market analysts note that demand for affordable luxury jewellery is rising, and the introduction of this category could attract price‑sensitive buyers seeking a high‑end appearance. Palmonas plans to roll out the collection across its retail outlets and online platform, with designs ranging from traditional to contemporary styles.