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Business
Nico Digital PR Joins Forces with Salt Lake Sanskritik Sansad for Kolkata Dussehra Campaign
✍️ Business Standard
🗓 29 Oct 2026, 03:57 AM
👁 9
Nico Digital PR has partnered with Salt Lake Sanskritik Sansad to manage integrated communications for Kolkata’s upcoming Dussehra celebrations, aiming to boost public engagement and brand visibility.
Nico Digital PR, a leading communications firm, has announced a partnership with Salt Lake Sanskritik Sansad, the cultural body that organizes Kolkata’s Dussehra festivities.
Under the agreement, Nico Digital will design and execute an integrated communications strategy that includes digital outreach, media relations and on‑ground engagement for the event.
The collaboration aims to increase visibility for sponsors, streamline messaging across platforms and enhance audience participation during the city’s landmark celebrations.
Salt Lake Sanskritik Sansad’s chief spokesperson said the partnership will bring professional expertise to the festival’s promotional activities, ensuring a cohesive narrative for the diverse audience.
Under the agreement, Nico Digital will design and execute an integrated communications strategy that includes digital outreach, media relations and on‑ground engagement for the event.
The collaboration aims to increase visibility for sponsors, streamline messaging across platforms and enhance audience participation during the city’s landmark celebrations.
Salt Lake Sanskritik Sansad’s chief spokesperson said the partnership will bring professional expertise to the festival’s promotional activities, ensuring a cohesive narrative for the diverse audience.