Network18 posts 9.4% Q2 revenue rise despite sluggish TV news ad market

Network18 announced that its revenue for the second quarter grew by 9.4 per cent, a performance that stands out against a generally weak advertising environment for TV news in India. The company attributed the rise to stronger digital and regional channel earnings, which helped offset the slowdown in traditional news ad spend. Industry observers note that the broader television advertising market has been under pressure due to shifting viewer habits and reduced brand budgets for news slots. Despite these challenges, Network18's diversified portfolio appears to have insulated it from the sector-wide dip. The figures were reported by Indian Television Dot Com, which tracks media financials across the country.