Business
Middle‑class buyers drive surge in demand for sub‑₹1 lakh high‑mileage bikes and CNG scooters
During the festive season, middle‑class consumers are showing strong interest in affordable two‑wheelers that offer superior mileage, including bikes priced under ₹1 lakh and new CNG‑powered scooters.
Demand for low‑cost, high‑mileage two‑wheelers has risen sharply as the festive season approaches, with middle‑class shoppers seeking fuel‑efficient options. Domestic manufacturers report a notable increase in enquiries for motorcycles that deliver the best mileage while staying below the ₹1 lakh price mark.
The trend extends to the emerging segment of CNG‑based scooters, which promise both lower running costs and reduced environmental impact. Consumers are responding positively to these models, citing fuel savings and economic sustainability as key motivations.
Industry analysts attribute the surge to heightened price sensitivity and a growing awareness of fuel efficiency among the middle class. The combined appeal of affordable pricing, superior mileage, and the added benefit of CNG technology is reshaping purchasing patterns in the two‑wheeler market.
The trend extends to the emerging segment of CNG‑based scooters, which promise both lower running costs and reduced environmental impact. Consumers are responding positively to these models, citing fuel savings and economic sustainability as key motivations.
Industry analysts attribute the surge to heightened price sensitivity and a growing awareness of fuel efficiency among the middle class. The combined appeal of affordable pricing, superior mileage, and the added benefit of CNG technology is reshaping purchasing patterns in the two‑wheeler market.