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Entertainment
Microdramas Shine at FICCI FRAMES, Marking Shift from 90‑Second Fad to Mega Business
✍️ bollywoodhungama.com
🗓 28 Sep 2026, 09:02 AM
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At this year’s FICCI FRAMES, microdramas are given a dedicated spotlight, underscoring their rise from a short‑form trend to a significant business sector alongside cinema, OTT, AI and reality TV.
The annual FICCI FRAMES event has now included a dedicated segment for microdramas, signalling the format’s growing importance in India’s media landscape.
Microdramas, once popular as brief 90‑second clips, have evolved into a lucrative business model, attracting investment and audience attention comparable to mainstream cinema and OTT platforms.
The event’s agenda places microdramas alongside cinema, over‑the‑top services, artificial intelligence initiatives and reality television, highlighting the sector’s integration into the broader entertainment ecosystem.
Microdramas, once popular as brief 90‑second clips, have evolved into a lucrative business model, attracting investment and audience attention comparable to mainstream cinema and OTT platforms.
The event’s agenda places microdramas alongside cinema, over‑the‑top services, artificial intelligence initiatives and reality television, highlighting the sector’s integration into the broader entertainment ecosystem.