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Business
Madras HC Dismisses PIL Accusing Vimal of Masking Pan Masala in Elaichi Ads
✍️ The Indian Express
🗓 14 Nov 2026, 06:33 AM
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The Madras High Court rejected a public interest litigation that alleged Vimal’s elaichi advertisements were a covert promotion of pan masala.
Madras High Court on Tuesday dismissed a public interest litigation that accused Vimal, a popular pan masala brand, of disguising its products in elaichi (cardamom) advertisements.
The petition, filed by a consumer rights group, claimed that the ads were a covert marketing strategy that violated advertising norms.
In its judgment, the court noted a lack of concrete evidence linking the elaichi ads to the promotion of pan masala and held that the advertisements complied with the guidelines set by the Advertising Standards Council of India.
Vimal has stated that its campaigns are fully compliant with regulatory requirements and welcomed the court’s decision.
The petition, filed by a consumer rights group, claimed that the ads were a covert marketing strategy that violated advertising norms.
In its judgment, the court noted a lack of concrete evidence linking the elaichi ads to the promotion of pan masala and held that the advertisements complied with the guidelines set by the Advertising Standards Council of India.
Vimal has stated that its campaigns are fully compliant with regulatory requirements and welcomed the court’s decision.