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Technology
Low‑Cost ₹50‑₹100 Mobile Screen Guards May Be Phased Out, Sources Say
✍️ bhaskarenglish.in
🗓 30 Sep 2026, 07:01 AM
👁 8
Industry sources indicate that manufacturers are considering stopping production of screen protectors priced between ₹50 and ₹100, citing falling demand and rising costs.
Industry insiders reported that several manufacturers of mobile accessories are evaluating the discontinuation of low‑priced screen guards that sell for ₹50 to ₹100. The move is being discussed as a response to a sustained dip in sales volumes for these budget items.
Analysts attribute the shift to shrinking profit margins caused by rising raw‑material prices, especially tempered glass and adhesive films, as well as intensified competition from imported alternatives. Companies are increasingly focusing on higher‑margin products such as premium tempered glass protectors and bundled accessory kits.
The potential phase‑out could affect small retail outlets and street‑side vendors who rely on the steady turnover of inexpensive protectors to attract price‑sensitive customers. Consumers accustomed to buying cheap guards may need to either opt for pricier options or seek alternative protection methods.
Some manufacturers have hinted at introducing bundled offers that combine a screen guard with a case or a cleaning kit, aiming to retain budget buyers while improving overall revenue per sale. The industry expects the transition to unfold over the next few months.
Overall, the development reflects a broader trend in India's mobile accessories market toward premiumization, as manufacturers adapt to cost pressures and evolving consumer preferences.
Analysts attribute the shift to shrinking profit margins caused by rising raw‑material prices, especially tempered glass and adhesive films, as well as intensified competition from imported alternatives. Companies are increasingly focusing on higher‑margin products such as premium tempered glass protectors and bundled accessory kits.
The potential phase‑out could affect small retail outlets and street‑side vendors who rely on the steady turnover of inexpensive protectors to attract price‑sensitive customers. Consumers accustomed to buying cheap guards may need to either opt for pricier options or seek alternative protection methods.
Some manufacturers have hinted at introducing bundled offers that combine a screen guard with a case or a cleaning kit, aiming to retain budget buyers while improving overall revenue per sale. The industry expects the transition to unfold over the next few months.
Overall, the development reflects a broader trend in India's mobile accessories market toward premiumization, as manufacturers adapt to cost pressures and evolving consumer preferences.