📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Kajol Stresses Authenticity Over Celebrity Branding
✍️ ET Retail
🗓 01 Oct 2026, 04:34 AM
👁 8
Bollywood actress Kajol says authenticity is her top priority in brand endorsements, highlighting the importance of genuine alignment in a market saturated with celebrity-driven products.
Bollywood actress Kajol recently shared her views on brand partnerships, emphasizing that authenticity is her biggest bet in an era dominated by celebrity-endorsed products.
She pointed out that while many stars collaborate with multiple brands, the key to lasting success lies in choosing endorsements that genuinely resonate with their personal values and public image.
Kajol added that consumers are increasingly discerning and can spot a mismatch between a celebrity’s persona and a product, which can erode trust.
Her stance underscores a growing trend among Indian film stars to prioritize meaningful collaborations over sheer visibility, aiming to build deeper connections with audiences.
She pointed out that while many stars collaborate with multiple brands, the key to lasting success lies in choosing endorsements that genuinely resonate with their personal values and public image.
Kajol added that consumers are increasingly discerning and can spot a mismatch between a celebrity’s persona and a product, which can erode trust.
Her stance underscores a growing trend among Indian film stars to prioritize meaningful collaborations over sheer visibility, aiming to build deeper connections with audiences.