📷 Image: Wikimedia Commons / Kevin Dooley from Chandler, AZ, USA
Business
JioStar CEO Kevin Vaz Declares Content Scarcity Gone, Attention Drives New Media Economy
✍️ Fortune India
🗓 29 Sep 2026, 03:48 PM
👁 12
Kevin Vaz, CEO of JioStar, announced that content is no longer scarce and that audience attention has become the primary currency in the evolving media landscape.
Kevin Vaz, the chief executive of JioStar, made a key announcement at a recent industry forum, stating that the era of content scarcity has ended.
Vaz emphasized that in today’s digital ecosystem, the real value lies in capturing and retaining audience attention rather than producing more content.
He warned that media companies must adapt to this shift, prioritizing engagement metrics and personalized experiences to stay competitive.
JioStar plans to invest in advanced analytics and AI-driven recommendation engines to better understand viewer preferences and deliver tailored content streams.
Vaz emphasized that in today’s digital ecosystem, the real value lies in capturing and retaining audience attention rather than producing more content.
He warned that media companies must adapt to this shift, prioritizing engagement metrics and personalized experiences to stay competitive.
JioStar plans to invest in advanced analytics and AI-driven recommendation engines to better understand viewer preferences and deliver tailored content streams.