📷 Image: Wikimedia Commons / Disney Star, Viacom18
Business
JioHotstar Reclaims Top Spot in COTT Week 31-26 Rankings
✍️ MediaBrief
🗓 13 Aug 2026, 11:37 AM
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In the latest COTT Week 31-26 report, JioHotstar has surged back to the top position among Indian OTT platforms, overtaking competitors. The platform's growth is attributed to increased user engagement and a robust content library.
The latest COTT Week 31-26 data released by MediaBrief shows that JioHotstar has reclaimed the leading position in the Indian OTT market, surpassing rivals such as Disney+ Hotstar and Amazon Prime Video.
The report highlights a significant uptick in JioHotstar’s subscriber base and average viewing hours, driven by a mix of original series and popular international titles. While the platform’s overall viewership rose by 12% compared to the previous week, its SVOD originals also saw a surge, with the show ‘Alliance’ topping the list of most-watched original content.
Industry analysts note that JioHotstar’s rebound could translate into higher advertising revenue and a stronger bargaining position in content licensing deals. The platform’s continued focus on localized content and strategic partnerships is expected to keep it competitive in the rapidly evolving streaming landscape.
The report highlights a significant uptick in JioHotstar’s subscriber base and average viewing hours, driven by a mix of original series and popular international titles. While the platform’s overall viewership rose by 12% compared to the previous week, its SVOD originals also saw a surge, with the show ‘Alliance’ topping the list of most-watched original content.
Industry analysts note that JioHotstar’s rebound could translate into higher advertising revenue and a stronger bargaining position in content licensing deals. The platform’s continued focus on localized content and strategic partnerships is expected to keep it competitive in the rapidly evolving streaming landscape.