📷 Image: Wikimedia Commons / KennyOMG
Travel
Jammu & Kashmir Highlights Tourism Offerings at WTM London 2026
✍️ Kashmir Life
🗓 04 Nov 2026, 07:02 AM
👁 15
The Jammu and Kashmir tourism department showcased its key destinations and products at the World Travel Market in London, aiming to attract international visitors for the 2026 season.
The World Travel Market (WTM) in London hosted a dedicated pavilion for Jammu and Kashmir, where officials and industry experts presented a curated selection of the region’s most appealing destinations.
Highlights included immersive experiences in Srinagar’s houseboats, trekking routes in the Himalayas, and cultural festivals in Leh.
The delegation also showcased local handicrafts, traditional cuisine, and hospitality services, emphasizing the region’s potential as a year‑round tourist hub.
Industry observers noted that the event provided a platform for establishing new partnerships and marketing strategies aimed at boosting visitor numbers in the coming years.
Jammu and Kashmir officials expressed confidence that the exposure at WTM London would translate into increased bookings and investment in tourism infrastructure.
Highlights included immersive experiences in Srinagar’s houseboats, trekking routes in the Himalayas, and cultural festivals in Leh.
The delegation also showcased local handicrafts, traditional cuisine, and hospitality services, emphasizing the region’s potential as a year‑round tourist hub.
Industry observers noted that the event provided a platform for establishing new partnerships and marketing strategies aimed at boosting visitor numbers in the coming years.
Jammu and Kashmir officials expressed confidence that the exposure at WTM London would translate into increased bookings and investment in tourism infrastructure.