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Entertainment
ITVX Launches New Streaming Platform for ITV Content
✍️ ITVX
🗓 21 Jul 2026, 08:48 AM
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ITV has unveiled ITVX, a new streaming service that will host all its programming and additional content.
In a move to expand its digital footprint, ITV announced the launch of ITVX, a comprehensive streaming platform that will bring the broadcaster's entire catalogue to viewers on-demand.
The service, available across the UK, will feature ITV's flagship shows, original dramas, comedies, and sports coverage, alongside exclusive content and interactive features.
ITVX will be accessible via web, mobile apps, and smart TVs, with a tiered subscription model that includes a free tier with ads and a premium ad‑free option.
The service, available across the UK, will feature ITV's flagship shows, original dramas, comedies, and sports coverage, alongside exclusive content and interactive features.
ITVX will be accessible via web, mobile apps, and smart TVs, with a tiered subscription model that includes a free tier with ads and a premium ad‑free option.