Instagram AI Trend Brings 1980s Bollywood Retro Look to Users

The trend, which emerged last month, features a deep‑learning filter that adds grain, color grading and vintage graphics reminiscent of classic Bollywood films from the 1980s. Influencers and everyday users alike have posted before‑and‑after images, sparking a wave of nostalgia across the platform. Instagram users can access the filter directly from the app’s effects gallery, and it is available for both photos and short videos. The feature has been praised for its ease of use and the way it captures the iconic aesthetic of the era. As the trend gains momentum, creators are experimenting with different poses and lighting to maximize the retro effect.