📷 Image: Wikimedia Commons / Jaggery
Business
Indian retailers add a desi twist to Halloween celebrations
✍️ The Week
🗓 01 Nov 2026, 05:29 AM
👁 14
Retailers across India are gearing up for Halloween with locally‑flavoured promotions and merchandise, aiming to attract shoppers to the festive season.
Indian retailers are preparing for Halloween by introducing products and décor that blend the traditional spooky theme with local cultural elements. Stores are displaying pumpkins alongside rangoli-inspired designs and offering sweets that combine Western treats with Indian flavours.
Marketing teams are rolling out promotions that encourage customers to participate in trick‑or‑treat activities, often adapting the concept to suit family‑friendly shopping environments. Campaigns feature bilingual signage and social media content that mixes English and Hindi to reach a broader audience.
Analysts note that the festive push reflects a broader effort by the retail sector to tap into seasonal spending patterns, positioning Halloween as a new commercial opportunity alongside established Indian festivals. Early shopper response suggests growing curiosity, with footfall rising in malls that have embraced the desi‑Halloween approach.
Marketing teams are rolling out promotions that encourage customers to participate in trick‑or‑treat activities, often adapting the concept to suit family‑friendly shopping environments. Campaigns feature bilingual signage and social media content that mixes English and Hindi to reach a broader audience.
Analysts note that the festive push reflects a broader effort by the retail sector to tap into seasonal spending patterns, positioning Halloween as a new commercial opportunity alongside established Indian festivals. Early shopper response suggests growing curiosity, with footfall rising in malls that have embraced the desi‑Halloween approach.