📷 Image: Wikimedia Commons / DidierTais
Crime
Hyderabad Rowdies Craft 'Bhai' Persona on Social Media
✍️ Telangana Today
🗓 27 Sep 2026, 08:46 PM
👁 17
A Telangana Today report notes that Hyderabad's known rowdy sheeters are using social platforms to project a self‑styled 'bhai' image.
A recent article in Telangana Today highlights a growing trend among Hyderabad's notorious rowdy sheeters to cultivate a "bhai" persona on social media. The individuals, known for their involvement in local criminal activities, are posting photographs, videos and status updates that glorify their street reputation.
These online posts often feature stylised language, flashy attire and references to loyalty and dominance, aiming to attract followers and reinforce their feared image among the public. By leveraging platforms such as Instagram, Facebook and TikTok, the sheeters seek to extend their influence beyond physical neighbourhoods.
Media analysts suggest that this digital self‑branding reflects a broader shift where criminal elements use the internet to shape public perception and recruit sympathisers. While the report does not detail law‑enforcement responses, it underscores concerns about the normalization of gang culture through online visibility.
These online posts often feature stylised language, flashy attire and references to loyalty and dominance, aiming to attract followers and reinforce their feared image among the public. By leveraging platforms such as Instagram, Facebook and TikTok, the sheeters seek to extend their influence beyond physical neighbourhoods.
Media analysts suggest that this digital self‑branding reflects a broader shift where criminal elements use the internet to shape public perception and recruit sympathisers. While the report does not detail law‑enforcement responses, it underscores concerns about the normalization of gang culture through online visibility.