📷 Image: Wikimedia Commons / Gannu03
Business
HMT launches ‘Kannadiga’ watch collection for Karnataka
✍️ The Hindu
🗓 01 Nov 2026, 02:40 AM
👁 21
HMT has introduced a new ‘Kannadiga’ watch series tailored for Karnataka, featuring designs inspired by the state’s cultural motifs.
HMT, the state‑run watch manufacturer, unveiled a new line of timepieces branded as the ‘Kannadiga’ collection, aimed specifically at consumers in Karnataka. The series incorporates motifs drawn from the region’s heritage, such as traditional art patterns and local symbols, to resonate with Kannada‑speaking customers.
The launch, announced through a press release, highlights HMT’s strategy to diversify its product portfolio by catering to regional preferences. The watches are expected to be available across HMT’s retail network in Karnataka, including authorized dealers in major cities.
Industry analysts note that the move reflects a broader trend among Indian manufacturers to localise offerings, potentially boosting sales in a competitive market where consumer tastes are increasingly nuanced. HMT has not disclosed projected sales figures for the new collection at this stage.
The launch, announced through a press release, highlights HMT’s strategy to diversify its product portfolio by catering to regional preferences. The watches are expected to be available across HMT’s retail network in Karnataka, including authorized dealers in major cities.
Industry analysts note that the move reflects a broader trend among Indian manufacturers to localise offerings, potentially boosting sales in a competitive market where consumer tastes are increasingly nuanced. HMT has not disclosed projected sales figures for the new collection at this stage.