📷 Image: Wikimedia Commons / Hume, Allan Octavian, 1829-1912
Business
Havas Creative India partners with Shayak Dady Roy for JBL Cinematic Bar 1300MK2 film
✍️ Passionate In Marketing
🗓 19 Aug 2026, 05:37 AM
👁 19
Advertising agency Havas Creative India has announced a collaboration with filmmaker Shayak Dady Roy to produce a promotional film for JBL’s new Cinematic Bar 1300MK2 speaker.
Havas Creative India, one of the country's leading advertising firms, disclosed a new partnership with independent filmmaker Shayak Dady Roy. The collaboration is aimed at creating a short cinematic film that will highlight JBL’s recently launched Cinematic Bar 1300MK2 speaker.
The promotional film is expected to blend visual storytelling with the product’s high‑fidelity audio capabilities, positioning the speaker as a premium choice for home entertainment. Both parties intend to leverage digital platforms and traditional media to reach a broad Indian audience.
The announcement was reported on the marketing portal Passionate In Marketing, which noted that the film will emphasize the speaker’s immersive soundstage and sleek design. Industry observers see the tie‑up as a strategic move to boost JBL’s visibility in a competitive audio market.
If successful, the campaign could set a benchmark for future brand‑film collaborations in India, showcasing how creative agencies and filmmakers can jointly elevate product narratives.
The promotional film is expected to blend visual storytelling with the product’s high‑fidelity audio capabilities, positioning the speaker as a premium choice for home entertainment. Both parties intend to leverage digital platforms and traditional media to reach a broad Indian audience.
The announcement was reported on the marketing portal Passionate In Marketing, which noted that the film will emphasize the speaker’s immersive soundstage and sleek design. Industry observers see the tie‑up as a strategic move to boost JBL’s visibility in a competitive audio market.
If successful, the campaign could set a benchmark for future brand‑film collaborations in India, showcasing how creative agencies and filmmakers can jointly elevate product narratives.