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Travel
Foreign Buyers Praise Kerala's Experiential Tourism at 13th Travel Mart
✍️ The Hindu
🗓 03 Oct 2026, 05:18 AM
👁 16
At the 13th Kerala Travel Mart, international buyers expressed enthusiasm for the state's cultural diversity and wellness attractions, seeing Kerala as a prime experiential tourism destination.
The 13th edition of the Kerala Travel Mart, held in Kochi, drew a diverse group of foreign buyers from Europe, the Middle East and Asia. They were impressed by Kerala’s unique blend of cultural heritage, natural beauty and wellness offerings.
Buyers highlighted the state’s extensive Ayurveda and yoga retreats, as well as its eco‑friendly resorts and wellness spas.
They also noted Kerala’s potential as an experiential tourism destination, citing opportunities for adventure sports, heritage walks, and culinary tours that immerse visitors in local traditions.
The event underscores Kerala’s growing appeal to international investors and tourists seeking immersive, authentic experiences.
Buyers highlighted the state’s extensive Ayurveda and yoga retreats, as well as its eco‑friendly resorts and wellness spas.
They also noted Kerala’s potential as an experiential tourism destination, citing opportunities for adventure sports, heritage walks, and culinary tours that immerse visitors in local traditions.
The event underscores Kerala’s growing appeal to international investors and tourists seeking immersive, authentic experiences.