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Entertainment
Emmys to Stream on Prime Video While Oscars Go Live on YouTube
✍️ FindArticles
🗓 13 Oct 2026, 07:03 AM
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The Television Academy announced that the 2024 Emmy Awards will be broadcast exclusively on Amazon Prime Video, while the Academy of Motion Picture Arts and Sciences confirmed the 2024 Oscars will be streamed live on YouTube.
The Television Academy has signed a multi‑year deal with Amazon Prime Video, making the upcoming Emmy Awards the first major U.S. television ceremony to be shown solely on a streaming platform. The agreement, announced on Monday, will see the live ceremony, red‑carpet coverage and related content streamed worldwide to Prime Video subscribers.
In a parallel move, the Academy of Motion Picture Arts and Sciences revealed that the 2024 Academy Awards will be streamed live on YouTube, marking the first time the Oscars will forgo a traditional broadcast network. The decision aims to reach a broader, younger audience and to capitalize on YouTube’s global reach and ad‑supported model.
Both organizations said the shift reflects changing viewer habits, with streaming now accounting for a majority of prime‑time consumption in India and abroad. They emphasized that the streaming partners will provide high‑definition video, interactive features and localized subtitles to enhance accessibility for Indian viewers.
Industry analysts predict that the deals could reshape advertising revenue streams for award shows, as brands will now bid for digital ad slots rather than traditional TV spots. The moves also signal a growing confidence among legacy entertainment institutions in the sustainability of over‑the‑top platforms for marquee events.
The Emmy ceremony is scheduled for September 2024, while the Oscars will take place in March 2024. Both events will be available to Indian audiences through Prime Video and YouTube respectively, subject to regional licensing.
In a parallel move, the Academy of Motion Picture Arts and Sciences revealed that the 2024 Academy Awards will be streamed live on YouTube, marking the first time the Oscars will forgo a traditional broadcast network. The decision aims to reach a broader, younger audience and to capitalize on YouTube’s global reach and ad‑supported model.
Both organizations said the shift reflects changing viewer habits, with streaming now accounting for a majority of prime‑time consumption in India and abroad. They emphasized that the streaming partners will provide high‑definition video, interactive features and localized subtitles to enhance accessibility for Indian viewers.
Industry analysts predict that the deals could reshape advertising revenue streams for award shows, as brands will now bid for digital ad slots rather than traditional TV spots. The moves also signal a growing confidence among legacy entertainment institutions in the sustainability of over‑the‑top platforms for marquee events.
The Emmy ceremony is scheduled for September 2024, while the Oscars will take place in March 2024. Both events will be available to Indian audiences through Prime Video and YouTube respectively, subject to regional licensing.