📷 Image: Wikimedia Commons / Anushila Bharali
Business
Diwali Rush Boosts Guwahati Liquor Sales to Rs 3.9 crore in Two Days
✍️ India Today NE
🗓 10 Nov 2026, 09:45 PM
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During the Diwali celebrations, liquor retailers in Guwahati recorded combined sales of Rs 3.9 crore over a two‑day period.
Guwahati’s licensed liquor outlets reported a combined turnover of Rs 3.9 crore over the two days that coincided with the Diwali festival, according to data cited by India Today Northeast.
The surge in sales underscores the heightened consumer spending that typically accompanies the nation’s biggest festive season, when demand for alcoholic beverages rises sharply.
Industry observers note that such a revenue spike, while seasonal, can have a noticeable impact on the city’s retail turnover and tax collections during the holiday period.
The figures were released by local trade bodies, highlighting the commercial significance of Diwali for Assam’s beverage market.
The surge in sales underscores the heightened consumer spending that typically accompanies the nation’s biggest festive season, when demand for alcoholic beverages rises sharply.
Industry observers note that such a revenue spike, while seasonal, can have a noticeable impact on the city’s retail turnover and tax collections during the holiday period.
The figures were released by local trade bodies, highlighting the commercial significance of Diwali for Assam’s beverage market.