Delhi liquor sales jump 13% compared to last Diwali, data shows

Delhi's liquor market recorded a 13% rise in sales during the current Diwali season relative to the same period last year, officials said. The increase was highlighted in a report released by the city's excise department and covered by the Hindustan Times. Retailers attributed the growth to heightened festive demand, with consumers purchasing more spirits for celebrations and gifting. Analysts noted that the uptick aligns with broader post-pandemic consumption trends, though they cautioned that price sensitivity remains high. No further breakdown by brand or price segment was provided in the initial data release.