📷 Image: Wikimedia Commons / HridoyKundu
Business
Corporates Leverage Heritage and Community Projects to Celebrate Durga Puja in West Bengal
✍️ Daily Excelsior
🗓 20 Oct 2026, 08:15 AM
👁 16
Major Indian firms are partnering with heritage bodies and local communities to support Durga Puja celebrations across West Bengal, funding restored pandals and artisan programmes.
Several leading corporations have announced initiatives that blend cultural heritage with community outreach ahead of this year’s Durga Puja in West Bengal. The companies are allocating funds to restore historic pandals, many of which are listed as heritage sites, ensuring that traditional architecture and artistry are preserved for the festival.
In addition to heritage work, the firms are collaborating with local NGOs and artisan cooperatives to provide raw materials, training and market access for craftsmen who create idols, decorations and traditional garments. These efforts aim to boost livelihoods while enhancing the visual splendor of the celebrations.
Corporate social responsibility teams say the strategy aligns with broader brand‑building goals, positioning their businesses as patrons of regional culture. The initiatives are being rolled out in multiple districts, with Kolkata hosting several high‑profile heritage pandals that will showcase the combined corporate and community investment.
Organisers expect the partnerships to draw larger crowds and generate positive media coverage, reinforcing the link between economic stakeholders and Bengal’s most iconic festival.
In addition to heritage work, the firms are collaborating with local NGOs and artisan cooperatives to provide raw materials, training and market access for craftsmen who create idols, decorations and traditional garments. These efforts aim to boost livelihoods while enhancing the visual splendor of the celebrations.
Corporate social responsibility teams say the strategy aligns with broader brand‑building goals, positioning their businesses as patrons of regional culture. The initiatives are being rolled out in multiple districts, with Kolkata hosting several high‑profile heritage pandals that will showcase the combined corporate and community investment.
Organisers expect the partnerships to draw larger crowds and generate positive media coverage, reinforcing the link between economic stakeholders and Bengal’s most iconic festival.