📷 Image: Wikimedia Commons / Carlos Latuff
Business
Coca‑Cola India and HCCB Launch ‘Festivals Are for All’ Celebration Across Maharashtra and Other States
✍️ business-standard.com
🗓 03 Oct 2026, 05:16 AM
👁 13
Coca‑Cola India, in partnership with Hindustan Coca‑Cola Bottlers, has rolled out a multi‑state festival campaign titled “Festivals Are for All”, covering Maharashtra and several other states.
Coca‑Cola India, together with its bottling partner Hindustan Coca‑Cola Bottlers (HCCB), has inaugurated a nationwide festival drive called “Festivals Are for All”. The programme spans Maharashtra and a number of other states, aiming to bring together communities during major Indian celebrations.
The campaign features a mix of on‑ground events, digital promotions and point‑of‑sale activations, with Coca‑Cola’s branding linked to traditional festivities such as Diwali, Ganesh Chaturthi and regional holidays.
Through its extensive distribution network, HCCB will support local retailers and organise cultural showcases that highlight regional customs while promoting the brand’s inclusive messaging.
Company representatives said the initiative reflects a commitment to celebrate India’s cultural diversity and to boost local economies during the festive season.
The rollout is scheduled to continue through the upcoming holiday period, with activities planned in major cities and towns across the participating states.
The campaign features a mix of on‑ground events, digital promotions and point‑of‑sale activations, with Coca‑Cola’s branding linked to traditional festivities such as Diwali, Ganesh Chaturthi and regional holidays.
Through its extensive distribution network, HCCB will support local retailers and organise cultural showcases that highlight regional customs while promoting the brand’s inclusive messaging.
Company representatives said the initiative reflects a commitment to celebrate India’s cultural diversity and to boost local economies during the festive season.
The rollout is scheduled to continue through the upcoming holiday period, with activities planned in major cities and towns across the participating states.