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Lifestyle
Brides Breaking the Bridal Makeup Rulebook, Vogue India Explores the Trend
✍️ Vogue India
🗓 13 Oct 2026, 03:03 AM
👁 18
Vogue India’s latest feature examines how brides are choosing to deviate from traditional bridal makeup guidelines, opting for fresher, more natural looks.
Vogue India’s recent piece titled "What happens when brides stop following the bridal makeup rulebook?" delves into the growing trend of brides opting for less conventional looks on their wedding day.
The article highlights that many brides are now favoring a more natural aesthetic, steering away from heavy contouring and dramatic eye makeup that have long been staples of bridal beauty.
Experts quoted in the feature suggest that this shift reflects a broader desire for authenticity and comfort, with couples seeking to feel more themselves rather than adhering to a rigid beauty standard.
While the piece does not name specific brides, it notes that the trend is gaining traction across major wedding hubs in India, with salons and makeup artists reporting increased demand for lighter, skin‑enhancing products.
The article concludes by encouraging brides to experiment with their own style, emphasizing that the ultimate goal is to feel confident and radiant on the day of celebration.
The article highlights that many brides are now favoring a more natural aesthetic, steering away from heavy contouring and dramatic eye makeup that have long been staples of bridal beauty.
Experts quoted in the feature suggest that this shift reflects a broader desire for authenticity and comfort, with couples seeking to feel more themselves rather than adhering to a rigid beauty standard.
While the piece does not name specific brides, it notes that the trend is gaining traction across major wedding hubs in India, with salons and makeup artists reporting increased demand for lighter, skin‑enhancing products.
The article concludes by encouraging brides to experiment with their own style, emphasizing that the ultimate goal is to feel confident and radiant on the day of celebration.