Brands Keep Betting on Cricketers as Bollywood's Marketing Pull Wanes

In recent years, corporate sponsors have shifted their focus from Bollywood stars to cricket players for brand endorsements. The move reflects a changing consumer preference, with cricket fans showing higher engagement with athlete ambassadors. Industry observers note that the visibility and reach of cricket matches provide a more targeted platform for advertisers. The trend is expected to continue as brands seek to tap into the passionate fan base of the sport.