📷 Image: Wikimedia Commons / Biswarup Ganguly
Politics
BJP and Congress Reach Out to Gen‑Z, Youth Call for Understanding Over Preaching
✍️ Amar Ujala · Rajasthan
🗓 20 Aug 2026, 03:56 PM
👁 22
Both the BJP and the Congress are intensifying their outreach to India’s Generation Z, with young respondents saying they prefer dialogue rather than preaching.
The Bharatiya Janata Party and the Indian National Congress have stepped up campaigns aimed at the country's Gen‑Z demographic, organising webinars, campus visits and social‑media drives to convey their policies.
Youth participants, however, indicated that they are less receptive to didactic messaging and more interested in being heard and understood on issues that affect them.
Political analysts note that this shift reflects the growing political awareness among young Indians, who are increasingly using digital platforms to evaluate parties on substance rather than slogans.
The parties have pledged to tailor their communication to address education, employment and climate concerns that dominate Gen‑Z discourse.
Observers say the success of this outreach will depend on how authentically the parties engage with the aspirations of young voters.
Youth participants, however, indicated that they are less receptive to didactic messaging and more interested in being heard and understood on issues that affect them.
Political analysts note that this shift reflects the growing political awareness among young Indians, who are increasingly using digital platforms to evaluate parties on substance rather than slogans.
The parties have pledged to tailor their communication to address education, employment and climate concerns that dominate Gen‑Z discourse.
Observers say the success of this outreach will depend on how authentically the parties engage with the aspirations of young voters.