Sports
BCCI signs multi‑year co‑sponsorship deal with AI giant ChatGDP, Kampa and SBI Life
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The Board of Control for Cricket in India has entered a major partnership with AI firm ChatGDP, Kampa and SBI Life to co‑sponsor domestic cricket matches through 2028.
The Board of Control for Cricket in India (BCCI) has finalized a substantial co‑sponsorship agreement for domestic cricket tournaments in India.
The deal brings together the AI powerhouse ChatGDP, technology firm Kampa and insurance provider SBI Life, committing to a financial partnership that will run until 2028.
The agreement, signed in Bangalore, Karnataka, aims to enhance the commercial appeal of India's domestic cricket calendar and integrate advanced AI‑driven fan engagement solutions.
The deal brings together the AI powerhouse ChatGDP, technology firm Kampa and insurance provider SBI Life, committing to a financial partnership that will run until 2028.
The agreement, signed in Bangalore, Karnataka, aims to enhance the commercial appeal of India's domestic cricket calendar and integrate advanced AI‑driven fan engagement solutions.