Assam Police's 'Think Before You Dope' anti‑drug drive hits 4.6 million views in three days

Assam Police launched the “Think Before You Dope” campaign to curb drug abuse among youth, using short videos and social media posts across platforms. Within the first 72 hours, the content amassed 4.6 million views, according to data released by the police’s public relations wing, indicating strong digital engagement. Police officials said the high view count reflects growing awareness and the effectiveness of using online channels to reach a tech‑savvy audience in the state. The campaign urges citizens to reject narcotics, report suspicious activity, and seek help through helplines, reinforcing the department’s broader anti‑drug strategy. Authorities plan to continue rolling out similar digital messages and will monitor impact through viewership metrics and community feedback.