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Business
Apple Slashes iPhone 18 Pro Production by 20% Amid Price‑Driven Demand Drop
✍️ India Today
🗓 09 Oct 2026, 05:01 PM
👁 19
Apple has announced a reduction in iPhone 18 Pro production by up to 20% after a sharp decline in demand attributed to high pricing.
Apple has decided to cut the production of its flagship iPhone 18 Pro by as much as 20% in response to a noticeable drop in consumer demand.
The move follows reports that the device’s premium price point has deterred a segment of buyers, leading to lower sales figures in key markets.
Analysts say the reduction will help Apple balance its supply chain and avoid excess inventory, but it may also signal a shift in the company’s pricing strategy.
Apple has not yet outlined a revised launch schedule, but industry insiders expect the company to focus on more affordable variants in the coming year.
The move follows reports that the device’s premium price point has deterred a segment of buyers, leading to lower sales figures in key markets.
Analysts say the reduction will help Apple balance its supply chain and avoid excess inventory, but it may also signal a shift in the company’s pricing strategy.
Apple has not yet outlined a revised launch schedule, but industry insiders expect the company to focus on more affordable variants in the coming year.