📷 Image: Wikimedia Commons / Paulrudd
Religion
Amritsar Dussehra Effigies See Rising Demand Across Himachal Pradesh
✍️ The Times of India
🗓 19 Oct 2026, 03:17 AM
👁 14
Effigies of the Hindu festival Dussehra, crafted in Amritsar, are attracting buyers from across Himachal Pradesh, prompting local vendors to increase stock.
Effigies used in the Hindu festival Dussehra are traditionally set on fire to symbolize the triumph of good over evil. The latest batch, produced in Amritsar, has drawn attention from buyers in Himachal Pradesh, where the festival is celebrated with great enthusiasm.
Local traders in the state report a surge in orders for the Amritsar‑made effigies, citing their intricate craftsmanship and affordable price points. As demand rises, vendors are restocking and expanding their inventory to meet the growing appetite.
The increased interest is also benefiting artisans in Amritsar, who have seen a boost in sales as their products reach a wider audience. The trade link between Punjab and Himachal Pradesh is strengthening, with more efficient logistics and quicker delivery times.
While the demand for effigies is expected to peak during the festival season, market analysts predict a sustained interest in the coming months, as the tradition of Dussehra continues to be a major cultural event across northern India.
Local traders in the state report a surge in orders for the Amritsar‑made effigies, citing their intricate craftsmanship and affordable price points. As demand rises, vendors are restocking and expanding their inventory to meet the growing appetite.
The increased interest is also benefiting artisans in Amritsar, who have seen a boost in sales as their products reach a wider audience. The trade link between Punjab and Himachal Pradesh is strengthening, with more efficient logistics and quicker delivery times.
While the demand for effigies is expected to peak during the festival season, market analysts predict a sustained interest in the coming months, as the tradition of Dussehra continues to be a major cultural event across northern India.